The Hellers, one of Tel-Aviv's most interesting fashion brands, and one of my personal favourites, is moving to LA - a very sad occasion to the local fashion scene, but a big reason to celebrate for the Hellers themselves, who used the opportunity to open a pop up shop in Nahalat Binyamin for a week.
The brand, founded in 2008 by the siblings Dania and Yoram Heller, has set its mission on producing 'timeless, expertly tailored pieces that can be worn yearlong'. The brand's clothes are indeed impeccably made, with attention to every detail, very colorful and fun yet still sophisticated and flattering.
The pop up shop is located at one of the small streets coming out of the Nahalat Binyamin pedestrian street. It offers very appealing bargains such as cool party dresses (perfect for the Silvester) for the ridiculous price of 150 NIS, 3 bodysuits for 300 NIS and a 30% discount on the brand's current collection.
The Hellers pop up shop - 25.12-30.12 @ Mohaliver 47, Tel-Aviv
Next post - my brand new The Hellers dress in my Silvester look.....