Tuesday, November 29, 2011

Telaviv Fashion Week

All in all it was a very exciting week in Tel Aviv. This was the first oficial fashion week held in the city that never sleeps since the 70's. My fashionable city got all dressed up for the event and for 3 days it was all about fashion – almost a dream come true. Just almost.
Being an ocean city, its Mediterranean weather and the fact that everybody knows everybody makes tel-aviv's style very unique. Where else in the world can you wear a designer dress with havaianas flip flops?
The city's streets are filled with unusual garments designed by local designers as well as vintage clothing from all over the world. Fashion boutiques and local designer shops are everywhere.
Tel - Aviv is very liberal and accepting yet everybody knows everybody – something that makes a strange combination of fashion that gives and doesn't give a damn (seems impossible, I know – I really hope I'll be able to show it in my blog in the future).
Unfortunately, fashion week failed to portray the city as it really is. Young designers could not afford to put on shows, therefore most of the shows were held by the old and established Israeli 'fashion houses' which lack innovation and creativity. I must comment here that most of them outdid themselves in the shows they put on but still, most of what was shown was a bad copy of spring 2011 around the world - see through dresses, maxi length, black&white, biker clothing and punk. The shows themselves were a bit awkward to watch as apparently the models were not fitted with their outfits beforehand which caused them to slip and walk funny and we got to see models with cellulite wearing shorts (a blessed experience in any girls' opinion). Some garments were even sent out to the runway unfinished with strings dangling down from the fabric.
Off-course there were good shows as well. I especially liked Dorit Bar-Or's collection which was comprised of blank and gold only, inspired by the desert way of life with a middle eastern flavor. The best show, hands down, was the competition between the young designers where Israel Ohayon won designing a capsule collection to be sold in 100 stores of the Israeli fashion chain – Renuar (for the life of me, I don't understand what they were thinking, how will one of the most mainstream chains be able to market a plastic dress is beyond me).

Bottom line – We still have a long way to go, but hey – you got to start somewhere.

Israel Ohayon design - image by Nadia Saad

The black sheer maxi dress – there's one in every collection

sugar daddy;
image by David Katz/The Israel Project

Alon Livne;
image by Haaretz.co.il

Dorit Bar-Or (DODO)
image by ifeel.co.il
image by David Katz/The Israel Project
Netanel Zikri;
image by xnet.co.il

The Young Designer Competition show.

Dorit Bar-Or (DODO) show.

1 comment:

  1. Hey! I love your post on TLVFW, I also think you had some good commentary. There are a few things that I think people are afraid to say, but I have to agree with you! Check out my blog to see more coverage on the event =)
    Oriahn - culture shock